Welcome to Creative Acts in Business

Written By Carrie Zhao

Beyond the data, P&L sheets, and strategic frameworks, great businesses are built on a series of creative acts.

A creative act is the choice to tell a more human story. It’s the decision to design an experience that sparks genuine emotion. It’s the art of bridging a brand’s heritage with its digital future—of connecting with a customer not as a data point, but as a person.

This journal is a space to explore those acts and the powerful business impact they create. It is built on a deep conviction, forged over 15 years shaping luxury brands at LVMH and L'Oréal and leading digital innovation at Alibaba Group: the most resonant brands are not just well-managed. They are well-authored.

Carrie Zhao

Carrie Zhao is a strategic leader with over 15 years of global experience shaping iconic luxury brands at LVMH and L'Oréal and pioneering digital commerce innovation at Alibaba Group. Fluent in French, English, and Chinese, she specializes in East-West market strategy, translating deep cultural intelligence into commercial value and brand resonance.

https://www.linkedin.com/in/carriezhao111
Next

A Creative Act of Translation: Taking a Digital Platform from URL to IRL